On Thursday evening, as rumors swirled regarding the Brown University gunman, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.
Even though CNN is certainly not a flawless news source, her message resonated for a lot of people. It remains one of the outlets where you can find fact-based and largely reliable reporting – notably during fast-moving events like the one unfolding close to a New Hampshire storage facility.
A Vulnerable Position Amid a Business Tug-of-War
However the news network, now middle-aged, finds itself in a vulnerable position as two massive media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the fate of CNN has turned into a major game of business acquisition, instead of as a question of what benefits the news-consuming public.
“This is yet another example of the deep structural problems with roots in decades of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The debate about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a larger point.
“The narrative is crafted as a financial tale with influential figures as the protagonists, but there is very little discussion of the public interest,” Pickard explained.
The Additional Factor: Political Influence
This situation is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his chief “fake news” antagonist.
Think back to the shouts of “CNN sucks!” at his rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.
Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will shield him from negative coverage and examination. That is a factor in why he appears to support Paramount Skydance, which has made a hostile bid.
He has grounds to prefer that company more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that storied news network.
An Outcome of More Instability
It is important to note, if Netflix prevails, CNN and other cable outlets would first be carved out into a separate entity. This might be a relief to many at the network, but it’s not exactly a secure position. That structure could set up CNN for another sale. The cycle continues.
In the view of Timothy Wu, much of this is against the law, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.
“Either merger would be detrimental to the country, and both should be opposed by anti-trust authorities,” Wu stated.
The Core Problem and a Way Ahead
Whatever happens regarding CNN, the larger issue remains.
“What we have now is a very anti-democratic system, but we shouldn’t give in to learned helplessness,” Pickard emphasized. Regulatory choices – dating back to the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can fix it.
Can reform occur in an era where the head of the FCC will not confirm that the agency is independent? Overhaul is a distant prospect now, but that should not imply it will never happen.
Policies that strengthen independent news organizations, reinforce local journalism, subsidize public media, and outlaw the accumulation of media power in very few hands are within reach – they are vital for a robust democracy.
In the world of media ownership, bigger isn’t better. And news organizations such as CNN cannot be pieces in the latest acquisition battle.